Promoting Healthy Ageing Memrica is a multi-award winning start up which creates software to help millions of baby boomers stay socially and physically active to reduce cognitive decline and delay the need for care.

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New Look for Memrica Prompt

New Look for Memrica Prompt

Over the last few months the team has been working hard to digest feedback from the test of the last prototype. We’ve listened hard and made some significant changes. We’ve realised that recognising a person or a place is not just about what they look like, it’s also about the back story linked to that person or place… when did you last meet someone, what did you talk about, who else do you know who is linked to that person? Or when were you last in this place, why were you there, who did you meet here and what did you do? These are things many of us take for granted and they help us make sense of life, give us confidence that we can have a great conversation or feel comfortable somewhere. It’s when this background is missing that anxiety sets in and it becomes difficult to meet people or go places.

We’re now working on a system that will collate this information and relate it to images, video and audio to bring users that deep insight that brings confidence. Of course this relies on the information being in the system in the first place and so we’re adding a web dashboard for families to help manage importing and inputting content. As before though, the main user is always in control and can choose who does what in the system. After all you might not want to share notes about medication or personal thoughts with everyone!

Here’s a link to a video giving a quick overview of what’s planned – and if we haven’t met before, yes this is what I look like!



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