Promoting Healthy Ageing

Memrica is a multi-award winning start up which creates software to help millions of baby boomers stay socially and physically active to reduce cognitive decline and delay the need for care.


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Pitch at Palace

Pitch at Palace

Memrica was privileged to participate in Pitch at Palace, an initiative started by HRH the Duke of York to showcase UK entrepreneurs and connect them with resources and support. The journey started with a paper application, then a live pitch in Manchester.

Each company has 3 minutes to tell their story and gain interest, with just one slide to support their pitch. I have to say it was very challenging to keep a 3 minute talk in my head, without the visual clues of slides to maintain the structure of the speech. Also slides can sometimes illustrate the point you want to get across much more easily than trying to describe it!

Memrica was one of the winners in Manchester and with 45 other companies across the UK we went to another pitch event in Cambridge and then on to the final in St James Palace. We were placed 5th out of the 45 companies taking part in a People’s Choice public vote, which is a great achievement when we were competing against more established businesses and university supported spin outs.

More than that it was a great experience. I met some amazingly talented people and as part of sharing my story and asking people to vote for us, I have received some incredibly supportive feedback. The wonderful thing about Pitch at Palace is that it brings people who are passionate about supporting start up businesses together with those companies who most need support. People from all over the world attended and so it’s also a showcase for the incredible ideas that are being developed in the UK – everything from a new cosmetic paint to whiten teeth, to a sensor worn by cows to alert farmers to foot damage, to new approaches to treating cancer, to a nipple shield embedded with the right dose medication for breast feeding mothers in developing countries.

Memrica is so proud to have been among such wonderful companies, whose ideas aim to make the world a better place. We hope we will make a contribution too.



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